Othryx launched with a bold vision: to bring rigorous, evidence-based methodologies into personal fitness and help clients achieve lasting transformations. What began as a lean start-up of passionate exercise scientists and coaches has quickly scaled into a thriving community of motivated individuals—from busy professionals to competitive athletes—all seeing real, measurable progress. By fusing cutting-edge research with personalised coaching, Othryx is rewriting the playbook on what personal training can deliver.
Through our partnership, we’ve translated complex scientific insights into an accessible, user-friendly experience, empowering every Othryx client to exceed their fitness goals with confidence.
The personal training industry was flooded with one size fits all plans, empty promises and inconsistent results. Clients often cycled through fad workouts or generic group classes leading to frustration, plateaux and burnout. Founders at Othryx recognised that without individualised metrics and scientifically grounded programmes true progress remained elusive and many potential clients abandoned their fitness goals before seeing any payoff.
Othryx answered this gap by building a comprehensive science driven ecosystem:
Xorify enabled Othryx to invest in digital real estate by creating a high performance website optimised for SEO, securing sustained visibility and user engagement. By developing a cohesive brand identity and executing targeted social media marketing campaigns, Xorify propelled Othryx to exceed its growth objectives.
“The team at Othryx just wanted to say a big thank you. We overcame some bottlenecks in our branding and marketing that we couldn't see ourselves with the help of the structures you provided.”
Othryx Marketing Dev
Othryx is now a leading aiming to be a leading brand in Manchester. Helping athletes develop into elites. Using the marketing structure they aim to scale and have significant targets to hit by the end of this year.
